The importance of communication is highlighted best when communicating values. It is the same as achieving common understanding and the preferred way to get others to support your vision and achieve your goals.
People develop personal values throughout life. When they join an organization, they agree to live and act by a set of corporate beliefs.
If your goal is teamwork and effective communication, as a leader you must uphold the corporate values so that employees will become committed to the organization.
The best way to bridge gaps and improve communication is through a shared set of beliefs. When personal values align with well-practiced corporate values that are practiced, employees commit and fully participate in pursuing corporate goals.
Organizations known for attracting employees do so because they consistently practice their beliefs. This gives them a competitive edge. By communicating values important to the organization and reinforcing these principles, they apply internal loyalty concepts that attract quality employees who will help you beat the competition every time.
When corporate values are published, followed, and consistent with our own, employees feel that they are operating in a climate that is fair, inclusive, and ethical. This increases cohesion, promotes creativity, and improves overall productivity.
Leadership and Corporate Values
For years, the U.S. Army has trained soldiers at every rank to be a team player and to step up and lead when called upon.
Good leaders establish the atmosphere by their example. When faced with tough decisions, they uphold the corporate values and consistently make the right choices. Their actions reveal their true character and they inspire others to follow their example.
Those who recognize that living the corporate values make it easier for everyone to know and understand what is expected of them. They walk the talk and do what is right.
U.S. Army soldiers adhere to seven values contained in the acronym LDRSHIP:
Whether an officer or enlisted, hundreds of thousands of members are expected to adhere to these principles; the Army's corporate values.
Leadership plus Values equals Winning Teams
The most successful organizations have a set of values that everyone follows. Some great examples of corporate values that have proved successful:
Whether business, sports, or the military, the key ingredients include communicating values and participation by the entire team.