Achieve Your Goals 
by
Communicating Values

The importance of communication is highlighted best when communicating values. It is the same as achieving common understanding and the preferred way to get others to support your vision and achieve your goals.

People develop personal values throughout life. When they join an organization, they agree to live and act by a set of corporate beliefs.

If your goal is teamwork and effective communication, as a leader you must uphold the corporate values so that employees will become committed to the organization.

Communicating Values

The best way to bridge gaps and improve communication is through a shared set of beliefs. When personal values align with well-practiced corporate values that are practiced, employees commit and fully participate in pursuing corporate goals.

Organizations known for attracting employees do so because they consistently practice their beliefs. This gives them a competitive edge. By communicating values important to the organization and reinforcing these principles, they apply internal loyalty concepts that attract quality employees who will help you beat the competition every time.

When corporate values are published, followed, and consistent with our own, employees feel that they are operating in a climate that is fair, inclusive, and ethical. This increases cohesion, promotes creativity, and improves overall productivity.

Leadership and Corporate Values

For years, the U.S. Army has trained soldiers at every rank to be a team player and to step up and lead when called upon.

Good leaders establish the atmosphere by their example. When faced with tough decisions, they uphold the corporate values and consistently make the right choices. Their actions reveal their true character and they inspire others to follow their example.

Those who recognize that living the corporate values make it easier for everyone to know and understand what is expected of them. They walk the talk and do what is right.

U.S. Army soldiers adhere to seven values contained in the acronym LDRSHIP:

  • Loyalty
  • Dedication
  • Respect
  • Selfless-service
  • Honor
  • Integrity and
  • Personal Courage.

Whether an officer or enlisted, hundreds of thousands of members are expected to adhere to these principles; the Army's corporate values.

Leadership plus Values equals Winning Teams

The most successful organizations have a set of values that everyone follows. Some great examples of corporate values that have proved successful:

  • Pat Riley, coach of the 1980s Los Angeles Lakers dynasty won five National Basketball Association championships. He had a set of team values he called their “Core Covenant.”
  • Herb Kelleher, Chairman, President, and CEO of Southwest Airlines, successfully communicated his vision and the “Southwest Core Values” throughout his organization to impact the entire aviation industry.
  • Pat Summitt, the Division I coach with the most wins in NCAA history at the University of Tennessee, coached the Lady Volunteers basketball team to eight national titles. She has a set of values she calls the “Definite Dozen.”

Whether business, sports, or the military, the key ingredients include communicating values and participation by the entire team.

Recommended Communication Books


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